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Prompt library/Social Media

7-Day Small Business Content Plan

Build a practical seven-day social media plan with hooks, captions, visual directions and calls to action tailored to your business.

Replace the highlighted inputs with your details, then copy to your AI tool.

Copyable prompt

Act as a practical social media planner for [BUSINESS]. Create a seven-day content plan for [AUDIENCE] on [PLATFORM], working toward [GOAL] in a [BRAND_VOICE] tone. Incorporate [OFFER] only when it is relevant. First, summarize the audience, objective and content approach in three short bullets. Then create a table with: Day, Content format, Topic, Opening hook, Draft caption, Visual direction, Call to action and Production checklist. Mix educational posts, behind-the-scenes content, useful product demonstrations and one optional offer post. Keep each idea realistic for a small team to produce. Adapt caption length and format to the chosen platform. Include a short accessibility note for each visual. Use only the business facts provided. Do not invent testimonials, sales figures, product benefits, discounts or deadlines. Label unknown details [NEEDS_INPUT]. Avoid promising engagement or sales results. Finish with a reusable weekly review checklist covering published posts, audience questions, saves, clicks and lessons for the next plan.
Social media content planning preview
Prompt preview

Content calendar · ChatGPT / Claude

Template details

Category
Social Media
Works with
ChatGPT / Claude
Output
Content calendar
Access
Free

Example inputs

BUSINESS: A neighborhood bakery selling sourdough and pastries. AUDIENCE: Local residents looking for fresh breakfast options. PLATFORM: Instagram. GOAL: Increase visits to the bakery's menu page. BRAND_VOICE: Warm, helpful and straightforward. OFFER: No promotion. Example topic: How to store sourdough at home. Visual direction: A simple three-frame demonstration using the bakery's own bread. CTA: Save these storage tips for later.

Make it yours Customize the prompt inputs
Step by step

How to use this prompt

1

Replace BUSINESS, AUDIENCE, PLATFORM, GOAL, BRAND_VOICE and OFFER with your actual details.

2

If there is no current offer, write 'No promotion'.

3

Run the prompt in your chosen text AI tool.

4

Resolve every NEEDS_INPUT marker and review claims before publishing.

5

Adapt the visuals and captions to your brand, then review the week's results.

Frequently asked questions

Can I use this without a discount or promotion?

Yes. Set OFFER to No promotion and focus on useful content.

Will this guarantee engagement or sales?

No. Results depend on your audience, execution and platform. Review actual results before planning the next week.

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